Photography brought to life with subtle, looping motion.
Copyright Argos 2012 — photographed by Image Street
Cinemagraphs have been described as something between still photographs and video.
Cinemagraphs, or animated stills, can be used to create unusual visual effects. The principle is to take something that, in the real world, you would normally expect to move — and keep it still. The part of the image you want to draw attention to is the only part that moves.
As far as web marketing imagery is concerned, it’s all about engaging the customer.
Cinemagraphs were pioneered by Jamie Beck and Kevin Burg. Jamie Beck describes them as capturing living moments in the real world and presenting them within a still image.
They are most effective when you can’t immediately tell they are a looping movie — your senses tell you something is slightly unreal.
Some cinemagraphs are obvious, while others require a closer look. Some even include an initial delay, making you believe you are looking at a still image until a subtle movement appears.
Copyright Argos 2012 — photographed by Image Street
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