|Cinemagraphs were pioneered by Jamie Beck and Kevin Burg and she describes them as capturing those living moments in the real world and showing them in an image.
They are most effective when you can't see that they are a looping movie and your senses tell you there is something slightly unreal.
The example on the left is pretty obvious but some you have to
look a little harder to see what is going on. Some cinemagraphs have an initial delay, so, for a while nothing happens and you
think you are looking at a still until some aspect of the photograph moves.